Where should the traffic be directed this fall?

Fall can be cold and wet, but it is also a time of incredibly profitable Nutra verticals. Many health problems get aggravated in the fall, and today, we will tell you how to use it for promotion!

 This article will teach you how to direct traffic to Nutra in the fall of 2024. We will discuss the season’s main trends, promising GEOs, relevant Nutra niches, and the best approaches to promotion.

The main thing about driving traffic in the fall and its features in 2024

In 2024, fall remains one of the most uncomfortable seasons. Outside temperatures are dropping, and the weather and the audiences’ moods are deteriorating, creating an excellent basis for promotions! 

Even though fall may first look dull, it is considered one of the best seasons for driving traffic to Nutra. Demand and the number of potential leads get higher in the fall.

Here’s why:

1. Cold and nasty weather force audiences back online after the summer break and the vacation season, and bad moods encourage users to indulge in spontaneous purchases.
2. Fall marks the end of the agricultural season, which equals a significant income rise in rural countries.
3. In the fall, owners of summer cottages and seasonal workers can catch a rest and recover from several months of toil. This is when joint pain and vascular problems rear their ugly head, especially considering the effects of the fickle fall weather.
4. With the arrival of cold weather, the audiences get out of short sleeves and shorts, which results in reduced demand for appearance-, skin- and shape-enhancing care products.
5. In the fall, audiences are less likely to leave home and tend to spend more time online. Therefore, users will be able to pay more attention to your pre-landing pages, so make them more informative.
6. Due to high humidity and bad weather, people are more likely to get ill and contract a fungal disease or a cold in the fall. Potential leads see their immunity flagging, which increases their demand for natural remedies.

Events of the fall

Halloween is the most significant international fall holiday. Marketers, including those promoting Nutra, often use it to promote their products. While preparing Halloween bundles, add holiday-themed decorations and special offers to promotional materials. This should be sufficient for Nutra offers.

Also, in November 2024, the new US President will be elected. This is a very important event for the entire advertising industry. Launching bundles and preparing accounts at major sources during the election period will be more challenging due to stricter moderation, which happens every election. It is a good idea to prepare for the event well in advance by finding trusted accounts, creating native promotional materials, and playing it safe with large-scale launches.

Key GEOs for driving traffic in the fall

This section lists the most relevant GEOs for driving traffic in the fall of 2024. They are already yielding great results. Choose your favorite nation and contact your Everad manager to unlock access to the most profitable offers for each country!

Czech Republic

Online audience: more than 8.5 million users

Language: Czech

Average income: €1,600 per month

Average age: 42 years

Key sources: Google, Facebook, YouTube, and local sites

The Czech Republic is a developed country with a good base for driving traffic in the fall. This GEO has many seniors among its population. Its cultural make-up and rich oily cuisine greatly stimulate demand for natural remedies.

Relying on local realities, using the Czech language and Czech currency, showcasing local banks and payment methods, popular local media resources, and influencers, and focusing on discounts are essential when driving traffic to promotional materials in this country. The Czechs love to save money.

Slovakia

Online audience: more than 4.5 million users

Language: Slovak

Average income: €1,500 per month

Average age: 40 years

Key sources: Google, FB, YouTube

Slovakia is a small European GEO with a stable demand for Nutra at any time of the year. Its healthcare services are below par, and this may become a crucial factor in the fall because the audiences start getting ill more often and are looking for alternatives to improve their health.

 When driving traffic to Nutra, it is worth aiming at the offers for the aged, particularly men, since men in Slovakia are more likely to manage the family budget. In advertising, it is advantageous to mention safety and ease of delivery. At the same time, you should back up your statements with opinions from reputable sources and make promotional materials easy to download.

Hungary

Online audience: more than 8.5 million users

Language: Hungarian

Average income: €1,300 per month

Average age: 38 years

Key sources: Facebook, Google 

Hungary is among the most reliable and trusted GEOs for driving traffic to Nutra. It has a poor healthcare system and Europe’s lowest health and life expectancy rates. The audience is particularly prone to developing vascular problems.

When driving traffic to Hungary, it is important to highlight that the user can get fast results at home without seeking help from external specialists. Involving celebrities and experts is relevant. To further increase credibility, use the Hungarian language and add to creatives prices in local currency, a national flag, and a note that the product has been locally developed.

Romania

Online audience: more than 15 million users

Language: Romanian, Hungarian

Average income: €1,000 per month

Average age: 41 years

Key sources: Google, YouTube, Facebook, TikTok, Yahoo

Romania is another developing European country with poor healthcare. Doctors are in short supply, and health problems abound, especially in the run-up to cold and wet weather. Poor nutrition also causes many diseases, mostly related to excessive weight and blood vessel problems. This GEO is currently yielding excellent leads for our partners.

It is important to mention discounts, fast delivery, and convenient payment in your ads, as classic e-commerce is reasonably well-developed in this location. You can test in Romanian or Hungarian; the locals can understand both languages perfectly.

Mexico

Online audience: more than 90 million users

Language: Spanish (Mexican dialect)

Average income: $1,000 per month

Average age: 27 years

Key sources: Google, Facebook, local sites

Mexico is the largest country in the selection and a top Latin-American GEO comprising huge volumes and a loyal audience. Right now, Mexico is experiencing the start of one of the best seasons. Unlike the rest of the world, fall in Latin America is warmer, the summer rain period is ending, and tourists are flocking to the region. Fall in Latin America is one of the most promising seasons in terms of purchasing capacity.

Local audiences like to postpone purchases, so it’s important to incentivize conversions with timers and other limited offers. Your ads should provide expert opinions, stress natural qualities, and feature national aspects such as the national flag, national currency, and local celebrities.

Bulgaria

Online audience: more than 4.5 million users

Language: Bulgarian

Average income: €1,100 per month

Average age: 45 years old

Key sources: Facebook, Google, local sites 

Bulgaria is a developing country with a relatively low standard of living compared to the rest of Europe. For many Bulgarians, fall is the season of highest earnings, as it is the crunch time for harvesting and selling agricultural products. The country is also known for its weak competition and affordable lead rates.

Bulgarians like ads that feature discounts and promotions, local celebrities, and reputable experts. It is also important to stress the product’s natural ingredients and local origin.

Guatemala

Online audience: more than 10 million users

Language: Spanish

Average income: €1,200 per month

Average age: 24 years

Key sources: Facebook, Google, TikTok

Guatemala is a large Central American agricultural country with a low standard of living. It is considered rural; therefore, the fall will likely be the most profitable period for locals. Healthcare and government social support are, in general, underdeveloped. 

Guatemalans are accustomed to using natural remedies for healing. Therefore, it is a good idea to explain more about what is included in your offer. Discounts and reliable delivery combined with payment upon receipt are also worth mentioning. This is important because many areas suffer from high criminality.

Top Nutra niche to promote in the fall!

This section outlines the most relevant categories of Nutra offers during the fall. Contact an Everad manager to learn about the products that bring the best results to our affiliates right now!

• Joint pain relief products

This is the most reliable and proven option for driving traffic in the fall. These products are in high demand mainly because the delayed effects of summer toil, coupled with changing weather, aggravate joint pain.

You can mention the above points in your ads promoting such offers in the fall. For example, in your call to action on creatives, you may point out that bad weather affects joints or hint that fall is the best time to take care of musculoskeletal pain.

• Male health products

In Europe, fall is the last chance to find a partner before the temperatures drop in winter. In Latin America, on the contrary, girls are changing into revealing clothes and are more likely to attract male attention at that time.

 Prepare your promotional materials with the region in mind. In countries with a colder climate, stress that men need to settle their love life before the onset of winter, while in GEOs with a hot climate, remind your audience that the beach season is about to start.

• Eye care products

This is a less obvious but extremely promising Nutra niche to drive traffic to in the fall. Audiences return online and spend more time looking at the computer screens, which may often cause eye strain.

 Demand for such care products is not directly linked to the season. A classic approach to ads visually demonstrating your solution would suffice. Blurring parts of the creative would help, too.

• Cardiovascular products

Similar to offers of musculoskeletal pain relief products, the demand for cardiovascular healthcare products grows because of treacherous weather or rising temperatures in hot regions. You can mention the seasonal factor in your promotion to remind your audience to pay attention to their problems.

Final note

Fall 2024 promises to become one of the most profitable seasons for Nutra. Now that you know which offers in which regions should be promoted for the best advantage in the coming months, be sure to test them!