White Is the New Black: How Arbitrage Works Through Official Channels

Grey schemes aren’t the only way to run traffic. “White” arbitrage using official ad platforms offers stability, higher approval rates, and room to scale. Here’s how it works.

What Is “White” Arbitrage?

It’s launching ads through official platforms like:

• Google Performance Max
• TikTok Spark Ads
• Meta via Agency Accounts
• YouTube In-Stream

Why It’s Better:

• No bans on Day 3
• Greater audience trust
• You can leverage public influencers and UGC
• Built-in analytics and machine learning

How It Works in Practice:

• Product: white or “grey-white” nutra (white label)
• Creative: informative, with reviews or expert endorsements
• Domain: official, with no redirects
• Targeting: extended audiences, smart bidding

What You’ll Need:

• A dedicated affiliate manager to guide you
• Prepared ad accounts (TikTok Agency, Google Premier)
• A legal business structure
• A team or infrastructure for support

Webmasters’ Results:

• Average approval rate: 65–80%
• Stable ROAS: 1.8–2.5
• Higher test costs — but it’s a long-term game

Want to test and launch?

— Log into your Everad account or message your manager to launch top offers today!