Lose weight and chill: how to drive traffic to weight loss offers in Chile

Everad continues to conquer new profitable GEO – LATAM! Previously we have already discussed the main peculiarities of this GEO and shared some working funnels for Chile.

Now, it is time to look into the portraits of your target audience in this country. We`ll start with the weight loss niche.

The Internet is full of websites that seem to offer some useful or unnecessary tips on how to lose weight quickly without any effort. The Chilians, as well as Europeans and Asians, also want to stay slim. There are not many women here who could boast a slim figure. Quite the opposite – the majority of women have ample curves, and many even suffer from obesity.

The reasons could be various: eating too much meat, junk foods or drinking soft drinks, sedentary lifestyle, stress and unwillingness to work on yourself. In addition, many Chilean women aged about 23 years old are married and have at least one child. After giving birth they need even more effort to get back into shape, however, there is not enough time.

Women here usually have ample curves and it is not a problem at all but only if it looks pleasant. Shapeless figures will definitely have no success.

Being overweight is a problem both for men and women. 85% of your audience are women, but there are also 15% of the male audience who would be happy to lose some weight. Don`t forget about this moment while creating your campaign.

What about your target audience? We went through different forums, blogs and websites and identified 4 main types of your TA:

• Married woman with children
• Body positive lady
• Independent businesswoman
• Playboy

Each one has their own pain and problems but they all have the same aim – to lose weight. Lipocarnit offer could help to achieve the dream.

Find each portrait below:

Married woman with children

She is a married woman aged 40+, with children. She constantly lives in the suburbs and spends all the time at home with her kids. Her average day starts with household routines and ends up the same. Her main aim is to return to her pre-pregnancy weight. Her husband is not paying the right kind of attention anymore, he saw her as a mother of his children, not a pretty woman.

Body positive lady

She is a lady with ample curves, aged 45+. She is satisfied with her life and the way she looks. She has a higher education and a good job. She is married, probably, has kids, although she is independent and could be the head of the family. She is okay with her weight but sometimes she thinks that becoming thin would be a good idea. This lady is ready to make a spontaneous purchase. Despite her high self-esteem, she realizes that she could be more attractive with less weight.

Businesswoman

She is either married or a widow with children. She has her own business: winery, cafe or restaurant. In her 50’s she is still active. She spends a lot of time with her friends and works on self-improvement. She knows the value of her time and doesn’t want to spend it on sports activities or long-term diets.

As the majority woman of her age, she feels that she lost her youth and prettiness. So, she needs a remedy to improve the situation quickly and with less effort.

Playboy

He is a single boy or man between 25-40 years old, who is looking for a soulmate. They are quite diffident and think that being overweight is the key problem of their lives. They usually go to the gym to become fit but it doesn’t help. They are looking for a reliable remedy to reduce weight.

Successful approach

The working approach – the story of a Chilean student who got a reward for the discovery of a new weight loss remedy. She lost a close person because of this problem, so she decided to find treatment. There is no more need to do exhausting exercises or be on a diet! Sounds like a really good motivation to make a purchase, isn’t it?

Well, that is all. Now you have 4 main types of your TA and a successful approach, all you need to do is to start a campaign and drive traffic to maximum!