ROI is still green, but money is already going down the drain?

ROI may remain positive, but campaign profitability is already falling. You need to track hidden signals: CPM is growing, EPC is decreasing in new GEOs, LTV of users is falling.

Hidden signals of drain:

• CPM is growing with stable EPC
• New GEOs bring fewer conversions
• LTV of users is decreasing

What to do:

• Stop scaling on unstable connections
• Optimize budgets to avoid drain
• Check repeated triggers and creatives

ROI is green, but your profit is melting. Do you want to capture the peak of campaigns and earn more?

With Everad you will receive offers that really convert, even in difficult months.