Low-price funnel: scale on volume, not promises

Still running high-ticket nutra offers only? You might be leaving money on the table.

Low-price models (€39 or less) are one of the most consistent performers right now — especially in tier-2 geos where trust, volume, and affordability are everything.

Why low price = fast conversions

For users who’ve never bought supplements online — especially women 45+ — a €39 price point doesn’t feel like a commitment. It feels like “worth a try.”

It lowers friction. Makes the product feel safer and pushes a lot more people into the funnel.

This type of offer works best when:

• you’re targeting cold traffic
• using broad audience targeting
• running simple funnels without upsells

What the 45+ audience really wants

In markets like Italy, Portugal, Romania — we’ve seen consistent behavioral trends. this audience:

• is used to seeing health products on tv
• responds to straightforward, no-fluff messaging
• doesn’t want complicated sales pages or heavy promises

In other words: if it looks affordable and easy to try, they convert.

The funnel that works

For low-price nutra, the winning flow usually looks like this:

• simple ugc-style creative
• soft pre-lander with informative tone
• clean offer page — one product, one cta
• fully localized copy and visuals

This setup builds trust and drives decision-making faster than most standard COD pages.

TOP geos for low-ticket offers

Based on internal campaign data and tests on offers like uromexil forte or ottomax+, here’s where low-price is performing best:

• Italy — aging population, high trust
• Portugal — low competition, fb/ggl traffic is cheap
• Romania — strong mobile conversions
• Greece/Bulgaria — emerging but promising

Users here are used to seeing nutra ads — and they’re still highly responsive to affordable options.

Actual stats from live campaigns

Final take

Low-price nutra isn’t just a “budget option.” It’s a smart entry point for volume-based scaling.

Less friction, fewer bans, more trust — and a much simpler funnel to maintain.

Everad gives you the full stack: tested offers, converting creatives, and manager support from day one.

Interested in testing a low-price funnel? Register at everad.com and get started today.