How to Drive Traffic in Winter: Niches, GEOs, Strategies

Offer seasonality – the fluctuations in demand for specific niches based on the time of year. 

In this article, we’ll dive into the top-performing offers, GEOs and strategies for the winter season. Let’s get started! 

Relevant Subverticals

We’ve pinpointed three niches poised for success this winter – products for weight control, gastric mucosa recovery and liver function restoration. Demand in these categories spikes during and after the winter holidays.

Festivity-related indulgences like high-calorie feasts and festive drinks, which often lead to weight gain, liver strain, and digestive issues.

Top GEOs

The performance of these niches varies by region:

• Weight control products. Biggest demand for this category will be found in Slovenia, Spain and Latvia;

• Gastric mucosa recovery products. The best-converting GEO for this niche will be Mexico;
• Liver function restoration products. These products will perform great in Hungary, Romania and the Czech Republic.

It’s also a good idea to test out weight control and liver restoration products in additional EU markets and gastric mucosa recovery products in the rest of Latin America.

Relevant Winter Campaign Approaches

Here’s a closer look at promotion strategies for different categories:

Gastric mucosa recovery products

This is the prime promotion strategy here:

• GEO: Mexico;
• Sources: Google, Facebook, teaser\native ads, SEO.

Mexican cuisine is rich in spicy and fatty dishes, leading to a higher risk of gastric issues.

While not wealthy, Mexicans are impulse buyers. To encourage quick decisions, include a discount with a timer or a “limited-time offer” tag.

Use bright visuals for creatives, shocking content can work well. Most Mexicans don’t yet suffer from banner blindness.

However, avoid overly provocative content on major platforms to minimize the risk of getting banned.

Focus on emotions in your pre-landings. Use pain points, urgency, and solutions, presented either as a news story or a personal narrative. 

Highlight the risks of untreated stomach issues to drive conversions.

When promoting this niche, we recommend testing out Ultravix, a capsule solution for gastric issues, with a payout of up to $23 (*average figures for the Everad system are indicated).

Liver function restoration products

Here’s general info about liver product-focused campaigns: 

• GEOs: Czech Republic, Romania, Hungary;

• TA: Men 35+;

• Sources: Google, Facebook, YouTube, Taboola and Outbrain.

Men drink 2-3 times more frequently than women. The Czech Republic is 3rd globally, and Romania ranks 10th in terms of total alcohol consumption.

The abundance of winter holidays often leads to liver strain, making this a high-demand period for liver health products.

The mindset of the target audience can vary slightly depending on the specific GEO. However, residents of all three countries share a strong sense of patriotism, so it’s important to highlight that the product was developed by Czech, Romanian or Hungarian specialists in the pre-landing page.

The average income in these GEOs is $2,000 per month. In pre-landings, emphasize the product’s innovation, quality and include certificates and statistics to back it up.

Looking for a liver problem product? Check out Heparix, capsules designed to support liver health. Here are the payouts they offer:

*average figures for the Everad system are indicated

• Hungary – up to $38;
• Romania – up to $35;
• Czech Republic – up to $32.

Weight control products

Below is the general info for promoting weight loss products:

• GEOs: Slovenia, Latvia, Spain;
• TA: 35+;

• Sources: Facebook, Google.

Around 50% of adult Spaniards are affected by obesity. Latvia is the second most overweight country in Europe. Many of the traditional dishes in these countries are high in glycemic index and calories.

The target audience in these countries suffers from obesity but is often not actively seeking change, making weight control products a good fit for these GEOs.

When writing pre-landing pages, adjust your approach depending on the region. For Spain, focus on emotions, while in Latvia, emphasize the product’s quality, certifications and statistics.

When driving traffic from Facebook, don’t go overboard with your creatives. For example, the “before/after” approach is prohibited by the advertising network’s rules. 

However, you can work around this by using inanimate objects in your creatives instead of people, as this type of creative tends to slip through Facebook moderation hassle-free:

A before/after creative example suitable for Facebook

Looking for a weight-watcher product? Try Delislim – body mass-reducing capsules. Here are the payouts for specific GEOs:

*average figures for the Everad system are indicated

• Slovenia – up to $35; 
• Spain – up to $36; 
• Latvia – up to $37.

A Couple More Tips

We’ve put together a few extra tips for launching campaigns during the winter season, just for our readers. Here’s what you should keep in mind:

• Holiday promotions. Take note of the holiday dates in each GEO;

• Test out other GEOs. If you’re working with a larger budget, consider expanding your reach to more GEOs. We recommend testing nearby GEOs, as the target audience mentality in these regions is often quite similar;

• Explore other niches. Don’t hesitate to test offers from related subverticals. For example, when promoting weight control offers, consider also promoting products targeting insulin resistance.

In Conclusion

Winter sees the rise of demand for certain niches and its fall for others. We hope these tips help you optimize your promotion strategies ahead of the holidays. Good luck!