Google Ads increases requirements for images

Google Ads never sleeps – new rules and updates appear more and more often!

What is it this time?

The need to check copyright

When uploading photos for advertising, you must confirm that you are the owner of these images or have the appropriate permission to use them. 

This means that you should only use your own photos or images with appropriate licenses. You need to have or acquire licenses to use materials that could have been used without additional checks.

Risk of account blocking

Violation of the new requirements may result in sanctions from Google, including the blocking of advertising campaigns or accounts. 

Be especially careful not to fall foul of copyright infringement.

Integrate AI tools

Using AI to suggest images from your landing pages can make the process of creating creative for your campaigns much easier. 

You can find relevant images faster and integrate them into your promotional materials without having to search for new images externally.

Change is always a challenge, but for creative webmasters, it’s also a chance to optimize their strategies.

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