GEO review: Latvia The Wolf of Everad

Today we’re showcasing another superb European GEO! This time we’re focusing on Latvia – a small European state populated by people with money to spend.

This article will tell you all you need to know to ensure you stay in the black working with the region. Let’s get started!

Latvia: General info

Latvia is a small European state with a stable economy. The country has a population of less than 2 million people, with this number constantly decreasing due to immigration processes.

• Population: 1,883,008;

• Internet coverage: 91.2%;

• Capital and large cities: Riga, Jurmala, Daugavpils, Liepaja, Jelgava, Ventspils;

• Language: Latvian;

• Currency: Euro;
• Average age: 42.9;

• Average income: €1,373 a month;

• Dominant traffic type: desktop (64%);

• Popular traffic sources: Google, Youtube, Draugiem.lv, Inbox.lv;

• Features: tiny territory, immigration trends;

• Appearance:

Latvia: Audience

The Latvian audience is receptive to affiliate marketing offers, with local challenges creating a consistent demand for nutra products. When launching your campaigns, consider the following aspects:

• Informative and patient. Latvians are patient, so don’t hesitate to provide ample information in pre-landing pages. Including facts, statistics, and certificates can boost confidence.

• Trust in local sources. Leveraging a news approach in pre-landing pages helps build trust. The Latvian audience tends to trust their own kind.

• Respect for the elderly. There’s a cultural emphasis on caring for the older generation. Tailoring offers for older people can be highly effective in this GEO.

• Eco-conscious. Latvians appreciate environmentally friendly products. Highlighting the natural composition of your offer on landing pages can enhance conversions.

• Language. While most people aged 45 and above know Russian, using it might damage trust levels. So opt for Latvian in your landing pages instead.

The next section will deal with identifying the best-performing offer categories for this GEO.

Problems and offers

In terms of offers, certain nutra categories are particularly promising due to local challenges. These include:

• Weight control. Latvia ranks second in Europe for overweight people. Weight loss products have significant potential;

• Blood pressure. Cardiovascular problems are some of the most prevalent, making offers for blood pressure normalization quite appealing;

• Joints. Being overweight  goes hand in hand with joint issues, making products for joint health a viable category;

• Blood sugar. Local cuisine with its high glycemic index leads to problems with high blood sugar, creating significant demand for sugar control products;

• Male health. Libido-increasing products can find a receptive audience in Latvia;

• Genitourinary system. Products for the health of the genitourinary system will appeal to males aged 35 and above;

• Inflammation of the bladder mucosa.  A common issue among women in the region, with Latvians leaning towards natural products for cystitis treatment.

Latvia: How to drive traffic?

Here are some tips for ensuring your Latvian campaigns stay profitable. Among them:

1. Creatives. Avoid shocking content that may deter the audience;
2. Landings. Prioritize informative landing pages with statistics, research data, and certificates – this will help warm up the audience;
3. Offers. The most relevant categories of offers are described in detail above;
4. Traffic sources. Utilize platforms like Youtube, Google, and local sources such as Draugiem.lv or Inbox.lv for effective promotion;
5. Targeting. Given Latvia’s small size, consider expanding your coverage to the entire country for better reach;
6. Taboo. Users in Latvia prefer natural products over synthetic drugs, and shocking industrial content may discourage the audience as well.

Drive Latvian traffic and come out on top in The Wolf of Everad!

Our The Wolf of Everad competition is ending soon. Each Everad webmaster is automatically taking part! 

Promote any offers and get Evers, the more you have – the higher your leaderboard standing.

Webmasters on the leaderboard get prizes each quarter. The 3rd quarter is almost finished, and here are the prizes that are up for grabs: 

• Top 100 – Apple AirPods 3;

• Top 50 – Apple Watch SE;

• Top 25 – Apple Watch Series 8;

• Top 10 – Apple Watch Hermès.

Don’t forget the final giveaway – leaderboard affiliates are getting a chance to go home in a brand new sports car!

Latvia has an increased coefficient for the purposes of the competition, x3! Each lead generates 3 times the Evers – just the little nudge you need to make it into the leaderboards!

You can check the full list of all of them here.

We hope this article will enhance the profitability of your Latvia funnels. Good luck!