This time, our focus is on India. This country offers a vast amount of traffic with relatively low competition, making it an attractive prospect.

In this overview, we’ll delve into the nuances of the Indian market. Let’s get started!

India: General info

India is a large country with an even larger population (the largest in fact). While part of the audience falls below the poverty line, there is continued demand for affiliate marketing offers.

• Population: 1.4 bln;

• Internet coverage: 48.7%;

• Capital and large cities: New Delhi, Mumbai, Delhi, Bangalore, Chennai, Kolkata;

• Language: Hindi, English;

• Currency: Indian Rupee;
• Average age: 27;

• Average income: $4,800 annually;

• Dominant traffic type: mobile;

• Popular sources: Google, Facebook, Instagram, Youtube;

• Features: High social inequality, lots of IT specialists working remotely;

• Appearance:

India: Audience

Many Indians are down-to-earth individuals who respond well to nutra offers. However, it’s crucial to take into account the following audience characteristics when launching campaigns:

• Thriftiness. Hindus are known for being thrifty, and a portion of the population lives below the poverty line. In your promotional materials, assure the audience that your offer genuinely addresses their needs and provides a valuable solution;

• Digitalization. The Indian audience is progressive and tech-savvy. Avoid relying solely on emotional appeals. Instead, concentrate on articulating the tangible benefits of your product, present relevant certifications, and incorporate research results;

• Patriarchy. In this GEO, patriarchal values are prevalent, with men being the primary decision-makers in families and who bring home the bacon.Women typically dedicate most of their time to household activities and tend to show reduced interest in personal appearance after the age of 35-40;

• Procrastination. Indians often exhibit a tendency to delay or avoid tasks altogether. To counter this behavior and prompt timely action, incorporate time-limited promotions to instill a sense of urgency;

• Trust in local sources. The audience tends to trust individuals from their own ethnic group more than outsiders. Utilize a local news approach featuring a celebrity in pre-landing pages to enhance trust and credibility;

• Care for the elderly. Caring for elders is a significant aspect of Hindu culture. As a result, products addressing age-related health issues are in demand.

Problems and offers

Indians face a ton of issues that can be solved by affiliate marketing products. These include: 

• Men’s health products. Issues related to male potency are crucial for men aged 35-45;

• Weight management. Indians aim for an attractive appearance without drastic body changes, making weight management products appealing to women aged 30 and above;

• Anti-parasite remedies. Due to unsanitary conditions, parasitic infections are rampant. Anti-parasite remedies will find plenty of demand across the GEO;

• Skin whiteners. Cultural preferences favor pale skin as a symbol of beauty, making skin whitening products popular in larger cities and the capital;

• Elderly care products. Products promoting joint health and blood pressure normalization align with the cultural emphasis on caring for the elderly. 

Looking for offers in these categories?  

Stop by Everad for a selection of the most current and profitable options!

India: How to drive traffic?

Explore the following tips to enhance the performance of your Indian campaigns:

1. Language. Stick to only using Hindi – this will boost trust levels;
2. Creatives. Indians are often intrigued by the mention of a problem. Showcase authenticity, highlight a low price, and emphasize guaranteed results;
3. Landings. Avoid cluttering landing pages with unnecessary details, as it may distract the audience from the main message. Keep the landing page clean and focus on the offer;
4. Offers. Focus on products for men’s health, weight regulation, skin whitening, joint health, blood pressure normalization, and remedies for parasitic infections;
5. Traffic sources. Use Google, Facebook, Instagram, Youtube. Avoid TikTok – it’s banned in India;
6. Targeting. Exclude rural regions from your targeting settings, as people there often live below the poverty line and have limited internet access.;
7. Taboo. Be sensitive to local culture, avoiding references to religion and social issues.

Drive Indian traffic and come out on top in The World of Everad!

Our big contest – The Wolf of Everad – is coming to the finish line! This means that the final draw will take place this year, where the top webmasters will vie for the chance to win a premium car from our hot-wheels fleet.

As part of the competition, securing leads earns you Evers. The more Evers a webmaster has – the higher their standing on the leaderboard.

Webmasters on the leaderboard receive prizes every quarter.

Driving Indian traffic will grant you an advantage! Each lead you secure here will earn you triple the number of Evers – launch campaigns and propel yourself to the top of the leaderboards on the New Year’s! 

You can check the full list of all the coefficients and GEOs here.

We hope this article will enhance the profitability of your Indian funnels. Good luck!