GEO review: Guatemala

Today we’ll be going over a small but more than relevant Latin American GEO – Guatemala. This country has plenty of traffic to offer and at a good price.

This article will tell you all you need to know about launching campaigns in Guatemala!

Guatemala: General info

Guatemala is a small country with many mountains and volcanoes. It borders Mexico in the north and northwest, Honduras and El Salvador in the east, and Belize in the northeast.

• Population: 17,980,803;

• Internet coverage: 65%;

• Capital and large cities: Guatemala City, Quetzaltenango, Escuintla, Mazatenango, Puerto Barrios, Antigua;

• Language: Spanish;

• Currency: Guatemalan quetzal;
• Average age: 23-24;

• Average income: $622 a month;

• Dominant traffic type: mobile (67,5%);

• Popular traffic sources: Google, YouTube, Facebook, prensalibre.com;

• Feature: the youngest population of any Latin American country;

• Appearance:

Guatemala: Audience

Guatemala is gradually digitizing.

Guatemalans have barely been exposed to most affiliate marketing tactics, so feel free to test out your other successful strategies from other Latin American GEOs. Just keep the following points in mind when you do:

• Emotionality. People here are prone to making impulsive shopping decisions. Pre-landing pages should emphasize how the presented solutions will positively impact their everyday lives;
• Slowness. Procrastination is a common trait among Guatemalans. Boost conversions by incorporating a discount with a timer;
• Trust in traditional medicine. Local healers hold significant trust compared to doctors. Highlight the naturalness of your product compositions on landings to enhance conversions;
• Patriotism. Guatemalans value their compatriots and local culture. Build trust by showcasing positive reviews and success stories from locals;
• Approaches. Experiment with medical and news approaches since the local audience is still getting acquainted with the Internet and is not yet well-versed in classic nutra strategies;
• Poverty. Rural populations are extremely poor and barely have any Internet access – aim your campaigns at the capital and other large cities.

Now, let’s delve into analyzing which offers will resonate best with this audience!

Problems and offers

Guatemala presents a range of challenges that can be effectively addressed through affiliate marketing offers. Here’s a breakdown:

• Means for managing blood sugar levels. The local cuisine tends to have high glycemic index dishes, and people here enjoy hearty meals. Products for controlling glucose levels are in demand;

• Men’s health products. In a patriarchal society, maintaining sexual health is crucial for men. This category of offers aligns well with the local audience;

• Means for managing body weight. Suitable for residents of the capital where appearance matters more. In rural areas, people may not be as concerned about how they look;

• Remedies for vascular problems. Guatemalan culture emphasizes care for the elderly. Drugs for high blood pressure can find success, although the elderly population in Guatemala is relatively small;

• Joint health products. The population’s excess weight puts stress on joints, making this category of offers well-suited, especially for older individuals;

  Anti-parasitic infection remedies. Due to unsanitary conditions, many people suffer from parasites.

Need help picking out an offer? 

Reach out to your personal Everad manager – they will guide you in choosing converting offers not just for Guatemala but also for other GEOs!

Guatemala: How to drive traffic?

We’ve gathered some valuable tips for promoting offers in Guatemala. These include:

1. Language. Make sure to only ever use Spanish;

2. Creatives. Direct approaches, such as “before/after,” work well, as the audience isn’t prone to banner blindness. Utilize vibrant colors and engaging teaser titles;

3. Landings. Focus on evoking emotions rather than providing excessive information. Create a sense of urgency with discounts and promotions;

4. Offers. Products for dealing with blood sugar levels, men’s health, weight regulation, age-related diseases, and anti-parasitic solutions are likely to perform well in Guatemala;

5. Traffic sources. Utilize major platforms like Google, Facebook, and YouTube, along with local platforms such as prensalibre.com;

6. Targeting. Concentrate your efforts on large cities and the capital since people in rural areas have limited access to the Internet.

7. Taboos. Keep in mind the nuances of local culture; steer clear of religion and politics in your promotional content.

Drive Guatemalan traffic and climb to the top in The Wolf of Everad!

Our webmaster competition, The Wolf of Everad, is nearing its finale. With less than two months to go, it’s the perfect time to secure your spot in the top ranks!

Each lead participants secure gets them a number of Evers – competition points. The more Evers a webmaster has – the higher their standing on the leaderboard.

Webmasters on the leaderboard receive prizes every quarter. Next year, a grand finale awaits where the top webmasters will vie for the chance to win a premium car from our hot-wheels fleet.

Driving Guatemalan traffic will grant you an advantage. Each lead you secure here will earn you triple the number of Evers – launch campaigns and propel yourself to the top of the leaderboards by New Year’s! 

You can check the full list of all the coefficients and GEOs here.

We hope this article will enhance the profitability of your Guatemala funnels. Good luck!