Everad Traffic Sources — Pros and Cons of Each Source We Work With 

Hey there! 

Everad here, and we’re noticing a growing interest in affiliate marketing, similar to 2018-2020 when the industry was the talk of the town.

It’s the perfect time to share some brief but rather valuable insights.

Let’s dive into the traffic sources we work with, discussing who they’re suitable for and their pros and cons.

But before you learn about our best sources, here’s a bonus!

Register on Everad, start driving traffic to our top offers, and receive 5% profit for the 50th approved lead. To join, just enter the promo code EVERAD5. Payouts are processed within 5 minutes.

Let’s get started! 

Native Ads

Native ads are essential when driving traffic from Tier 1 and Tier 2 countries. This format doesn’t irritate users and delivers strong conversion rates, both independently and when combined with other funnel stages. Its biggest advantage is the minimal competition in post-Soviet markets. However, be prepared to dish out a significant initial investment.

Meta Ads

Despite the criticism Facebook receives, it retains its status as one the best advertising platforms, boasting over 3 billion active users worldwide. Ads Manager is now more user-friendly, leveraging neural networks to simplify ad setup, especially with its updated interface. However, the downsides include strict moderation, frequent bans due to political campaigns, and a significant amount of resources needed for effective operation.

Google Ads 

An excellent source for attracting warmed-up search engine traffic. It’s also beginner-friendly, with less stringent moderation compared to Facebook and ample opportunities for targeting niche markets. Driving traffic for low-frequency queries can be highly profitable. The Google Ads interface is intuitive, making setting up campaigns easy even for novice affiliates. However, don’t go overboard with automation, as Google Ads’ neural networks can detect and block mass-created accounts of the same type.

TikTok Ads

TikTok Ads are still a bit of an enigma in the affiliate marketing space. Many in the industry are used to classic tools like Facebook and Google Ads and often overlook the powerful potential of TikTok. Meanwhile the platform’s key advantages include a high user retention rate and a predominantly female audience (57%, which is great for nutra offers). However, it’s important to note that TikTok’s audience is primarily young, so you can’t expect to be able to promote every single nutra category equally.

SEO 

The advantage of search engine traffic is its consistency. Once your site hits the top rankings, you can enjoy high-quality, warmed-up traffic with excellent conversion rates for several months at least. However, SEO traffic may not be ideal for beginner affiliate marketers, as it requires significant time and expertise to achieve the top search engine rankings in the first place. Additionally, it demands substantial investments in links, behavioral factors promotion, content, hosting, and domain registration.

Conclusion

That was an overview of the main sources webmasters on Everad! We continuously enhance the affiliate experience and test new offers to help you increase your traffic flow and profits!

Join us, and our managers will assist you with setting up and launching your first campaign.