GEO

New GEO! Bulgaria – make more profit with the verified offers

07 August 2020

We continue to open new profitable GEOs for you. This time you will read about the country of the eternal tourist season, golden sand beaches, mountains, and picturesque valleys.

Our new GEO is Bulgaria! In this material, you will find all the necessary information about the target audience and its preferences, top offers, and key information about Bulgaria.

Target audience profile: population, languages, preferences

Bulgaria is a country situated in Southeast Europe. It occupies the eastern quarter of the Balkan peninsula. It is one of the smallest countries in Europe both in terms of area and population.

According to statistics, the population of the country is 6.97 million people (W-51%; M-49%).

The majority of the population is Bulgarians. There are also Turks (10%), Romani people (5%), Greeks, Armenians, Russians, Romanians, Ukrainians, and Jews.

The national language is Bulgarian, but Russian is also well known here, so you can try to make an advertisement in Russian. BGN is the currency code for the Bulgarian lev, which is the official currency of the country. The main cities are Sofia, Plovdiv, Nesebar, Varna, Burgas, Ruse, Stara Zagora, Pleven, Sliven.

The average salary in Bulgaria is about 800$ per month, and the minimum payment is about 340$.

What are the main problems

Bulgarians are not original in terms of health problems. There is a standard kit: low physical activity, smoking, high alcohol consumption, and weight problems.

According to the “Bulgaria Health Profile”, Bulgaria is one of the EU’s heaviest-smoking countries. Moreover, there is a big percentage of female smokers.

Being overweight is an essential problem for Bulgarians, sedentary work leads to weight problems. The older population is expected to suffer from high-pressure problems.

Bulgarians and the internet: popular websites

The majority of the population of Bulgaria are active internet users – 4.67 million (67%). The age of active Internet users varies between 15 – 59.

In the list of the most popular sites, Google is at the top. The second place occupies YouTube, the third one – Google.bg and the free e-mail service ABV.bg is in 4th place. Facebook takes 5th place. Olx.bg ranked 6th and torrent tracker Zamunda.net ranked 7th, followed by Wikipedia.org and Vesti.bg. The last in the top-10 is the site with adult content Bongacams.com.

Social media

The number of people who use social media is 3.9 million, which is about 56% of the total population number. The majority (90%) use mobile phones. Here are the TOP-5 social media sites of Bulgaria:

Facebook – 3.5 million (57%)
Instagram – 1.2 million (20%)
Linkedin – 810 thousand(14%)
Snapchat – 585 thousand (9.6%)
Twitter – 160 thousand (2.6%)

Online shopping peculiarities and preferences

Bulgarians love and do online shopping on a regular basis, after having studied all the information. More than 50% of consumers watch videos or study information about a product before purchase. More than half of Internet users in Bulgaria plan their purchases in advance.