GEO Rules: Hungary Edition

Thinking of launching your next nutra campaign in Hungary? Smart move. This GEO is gaining serious traction with solid approval rates and low competition — but to succeed here long-term, you need to understand the local compliance landscape.

Meta and Google have become increasingly strict in Hungary, especially around health-related content. Skipping compliance can get your ads disapproved or accounts permanently limited.

Here’s what you should know before you go live.

What to avoid

Hungarian moderation teams are quick to act on any violations. The most common reasons for disapproval include:

• Direct or exaggerated health claims
• Before/after images
• Aggressive language or urgency-based copy
• Misleading testimonials or fake UGC

Even soft violations can lead to limited reach or silent rejections, which slow down scaling and affect campaign profitability.

What works

We’ve tested a wide range of creatives and funnels — here’s what consistently performs without triggering policy issues:

• Soft, informative messaging (think educational, not promotional)
• UGC-style visuals focused on personal experience rather than results
• Native copy that feels local and familiar
• Clean, trust-based design without medical overtones

Campaigns built on relevance and realism tend to convert better and scale longer here.

How to scale safely

Treat Hungary with the same level of attention you’d give to a Tier-1 GEO when it comes to ad moderation. That means:

• Investing in high-quality native translation
• Using compliant, proven prelands and landers
• Avoiding recycled creatives from other GEOs
• Partnering with networks that understand the market

Platforms like Meta are more sensitive than ever — especially with COD health products. If you’re seeing early traction, it’s crucial to double down on compliant funnels to avoid disruptions at scale.

Looking for ready-to-go offers that already perform well in Hungary?

We’ve seen strong performance on verticals like men’s health and blood sugar — with offers such as Uromexil Forte and Diaform+ reaching approval rates of over 50% in some campaigns. Combined with localized creatives and smart optimization, Hungary remains one of the most promising markets for summer 2025.

Have questions about adapting your creatives or need help choosing the right funnel? Connect with the Everad team at everad.com.