6 New Year Promotion Tips

The New Year is just a couple of weeks away. So we’ve got six key tips to help you maximize your flooding efforts during the holiday season!

Here’s what to keep in mind before, during, and after the holidays:

When to launch campaigns for the best result?

December is a competitive and expensive month. All major companies dominate advertising auctions. However, the high demand works in your favor as people are actively buying gifts for loved ones. 

This time is ideal for affiliate marketing if you’re part of a big team or working with substantial budgets.

• Check the holiday calendar in your target GEOs. This is the time people prefer to spend with their families, so they’ll hardly be doing online shopping. For example, in Catholic European countries, Christmas is celebrated on December 24-25, so there’s no point promoting offers then.
• In early January, right after New Year’s, advertising auctions are significantly less competitive because major players blow their budgets on pre-holiday campaigns.
• Nutra demand spikes, however. This creates an excellent opportunity to drive traffic with a smaller budget but achieve substantial results.

Focus on high-demand subverticals

After the holidays, demand for specific Nutra niches tends to spike due to seasonality and lifestyle factors. Here are the key categories to center your campaigns around:

• Liver health products. The New Year season often involves increased alcohol consumption, which can negatively affect the liver. This makes liver restoration products highly sought after, especially in GEOs with high alcohol consumption rates, such as the Czech Republic;

Top 20 countries with the highest alcohol consumption rates.

• Weight management products. Holiday feasts often lead to overeating, resulting in weight gain. Products targeting weight regulation tend to perform exceptionally well in European GEOs like Spain, where interest in health and fitness is high;
• Digestive health products. Poor diet and alcohol consumption during the holidays can also harm the stomach lining, driving demand for products that restore gastric health. These products are particularly effective in Latin American markets, where rich, fatty foods with a high glycemic index are cuisine staples.

For more details on how to optimize campaigns for these categories, check out article.

A couple more tips

Here are some more general tips. These include:

• Monitor call center operations. Check the call center schedule on holidays. If the call centers are closed, traffic will not be processed on that day, but will definitely be processed the next day;

• Capitalize on early demand. January demand peaks during the first week following the New Year. Focus on maximizing traffic during this period, as demand steadily declines toward the end of the month;

• Explore similar niches. In GEOs where weight management products perform well, consider testing blood sugar control products. These niches often overlap, as individuals with high body weight are more likely to experience insulin resistance;
• Utilize promotions. During and after the holidays, many people face tight budgets after spending on gifts. Promotions that emphasize savings can significantly boost your CR and help attract price-conscious customers.

In conclusion

Post-holiday campaigns are a great way to optimize your budget while boosting conversions. This guide told you how to make the most of your efforts leading up to the holidays.

We hope you found this material helpful. Best of luck!