GEO review: Estonia

Today we’ll be covering another excellent GEO for nutra offers – Estonia! The audience here has enough money to spend and beauty and health products are in high demand. 

This article will tell you all you need to know to ensure a profitable campaign launch in this region. Let’s get started! 

Estonia: General info

Estonia is a small Baltic state with stable demand for products aimed at the elderly. Below you’ll find some general data about the country.

• Population: 1,330,000;

• Internet coverage: 91%;

• Capital and large cities: Tallinn, Tartu, Narva, Pärnu;

• Language: Estonian;

• Currency: Euro;
• Average age: 42;

• Average income: ~€1,500 a month;

• Dominant traffic type: mobile;

• Popular traffic sources: Facebook, Google, local media;

• Feature: The population is aging;

• Appearance:

Estonia: Audience

Estonians readily shop online, with the country suffering from problems that affiliate marketing goods can help resolve. Keep the following points in mind, when launching campaigns in this GEO:

• Employment. The majority of the population works in the industry and service sectors;

• Quality healthcare. Estonian healthcare is high-quality and free. Medics are trusted, but people often don’t turn to them with specific problems owing to the long wait times to get treated; 

• Thriftiness. People are preoccupied with inflation and rising prices. Estonians won’t make a purchase unless they’re sure the product is effective. Use discounts and promotions to attract attention;

• Family values. Estonians hold a deep regard for family bonds and respect for the older generation, always striving to provide the best for their children. However, it’s noteworthy that about half of couples in the region get divorced.

• Slow pace of life. Estonians are in no hurry to make decisions and often put them off until later. To prevent people from postponing their purchase, add a discount with a timer;

• Information content. Estonians are discerning consumers who require assurance of a product’s efficacy. Optimize your landing pages by providing comprehensive details — describe the offer’s functionality, list ingredients, explain the operational principles, showcase certifications, and include customer reviews. This meticulous approach can significantly boost conversions; 

• Natural remedies. Estonians are eco-conscious, preferring natural products to synthetic ones.  A product’s natural composition is often the sole reason for the purchase being made.

In the next section we’ll go over which offers are best suited for the Estonian audience.

Problems and offers

Due to local problems, only some categories of offers perform well in Estonia. Among them are:

1. Problems with the musculoskeletal system. A tool for normalizing the work of the locomotor system is the most popular category of offers in Estonia. This is due to the aging population and people’s craving for natural products;
2. Normalization of the heart. The second most popular category is means for normalizing the work of the heart. These will be in demand among people over 45;
3. Increased sugar level. Don’t forget about blood sugar control. What keeps this category relevant are the peculiarities of local culinary traditions;
4. Men’s health. Another problem in Estonia is men’s health. The category converts well due to a large number of older men and a predominantly sedentary lifestyle;
5. Inflammation of the mucous membrane of the bladder. The most common problem among Estonian girls. Oftentimes, they turn to natural products to try and get rid of it.

Estonia: How to drive traffic?

We’ve made a mini compilation of tips for successful campaigns aimed at Estonia. Among them:

• Creatives. Design creatives using pastel color tones. Native ads will enhance audience loyalty;

• Landings. Showcase facts and statistics, add a review section. Estonians won’t purchase a product unless they’re sure it’s high-quality;  

• Offers. The average age in Estonia is over 40. The most relevant categories of offers were described in detail in the previous slide;

• Traffic sources. Use Google and Facebook when promoting offers. The population barely uses any other international platforms;

• Targeting. Avoid targeting rural areas – it’s practically uninhabited. Focus on the capital and other large cities;

• Taboos. Don’t mention an offer’s synthetic composition, poor healthcare and avoid shocking promo materials – they will only scare Estonians away.

Drive Estonian traffic and come out on top in The Wolf of Everad!

We’re currently hosting a large-scale competition – The Wolf of Everad. And each one of our webmasters is automatically taking part! 

Promote any offers and get Evers, the more you have – the higher your leaderboard standing! 

Webmasters on the leaderboard get prizes each quarter. At the final drawing, leaderboard participants will have a chance to go home in a car from the Everad auto-park!

Estonia has a higher coefficient – each lead generates 3 times the Evers! Drive traffic from Estonia right now, get the most Evers and claim your spot on the leaderboards of The Wolf of Everad! 

You can check the full list of all coefficients here.

We hope this article will enhance the profitability of your Hungary funnels.

Good luck!