GEO

Greece is a new profitable geo where people eat a lot

19 April 2023

Greece is a developed European state with an excellent foundation for promoting nutra-offers. But to choose a converting link, it is essential to consider the specifics of GEO – we will talk about it today.

In the material, we told you everything you need for a good run of traffic to Greece! You will learn general data and key features of online activity, mentality traits and problems of audiences, as well as the best approaches to promoting nutra offers.

Let’s start!

Total information

Overview from general data:

Territory: 131,957 km²;
Population: 10,432,481 people;
Capital and major cities: Athens, Thessaloniki, Patras, Larissa;
Language: Greek;
Currency: Euro;
Religion: Christianity;
Time zone: UTC +3;
Average age: 25-54 years (43.5%);
Average income: ~770€ per month;
Average Internet speed: ~97 Mbps for desktop, 11.1 Mbps for mobile Internet;
Mobile/Desktop: 67%/33%;
Actual problems: Obesity, cystitis, prostatitis, diseases of the elderly;
Popular sites: Facebook, YouTube, Twitter, local sites (Lifo. gr, Skroutz. gr, Enimerotico. gr, In.gr);
Appearance:

Greece is generally a developed and solvent state with a stable demand for nutra.

One of the main reasons why nutra-offers are relevant is weak medicine. Due to the crisis in Greece, there was a shortage of personnel, and therefore in hospitals, the audience is waiting for queues and high price tags. At the same time, the quality of services leaves much to be desired – the audience knows this, so there needs to be more trust in doctors.

Also, when moving to Greece, it is worth considering the features of the local Internet. Mobile connection is often slow and not enough to download animated banners or videos. In turn, home Internet in the country is fast, accounting for about 33% of traffic. Consider these details when planning outreach and designing creatives.

Estimate the cost of the offer and the solvency of the audience. Solvency is directly related to geolocation – the farther from large cities, the lower the income.

In terms of digitalization, the Internet coverage in the country is 69.1%. Greece has over 5,000 free WiFi hotspots, but tourists also use them. The Greeks often buy online – the demand for online shopping has grown since the pandemic and is still high.

Otherwise, Greece is an excellent choice for Nutra promotion. Good solvency, local problems, and a high level of digitalization create a perfect foundation for traffic running.

And how to work with a local audience – in the next section!

Mentality

Greece is a colorful state with a unique culture and mentality. To tailor your approach and get to know your audience better, look at the most prominent features of local users.

Relaxed lifestyle. The Greeks prefer to take their time and effort to achieve a result. This means it is worth mentioning the easy achievement of the effect quickly and stimulating the viewer to convert immediately. If this is not done, the Greek will postpone the order and forget about your product;
Local kitchen. In the Greek diet – fatty foods with a high glycemic index. Such a menu, in conjunction with laziness, a hot climate, and an unhealthy lifestyle, often leads to obesity;

Appearance. It’s hot in Greece – which means users are wearing revealing clothing. With a similar style, having an attractive body is one of the primary desires of the audience;

Family values. Like many users from other regions, Greeks value family and take care of relatives. They rarely divorce and never leave their elderly parents. Showing benefits for the family on pre-landers is a great option!
Video content. YouTube is in second place in terms of popularity, which hints at the Greeks’ love for the video format. Do not forget about the weak Internet and use video creatives when promoting to desktops;
Saving. After the crisis, saving became a habit for many Greeks. To attract the attention of the audience, use discounts and promotions in strategies;
Visualization. The Greeks “love their eyes, are more accustomed to visual content, and love it when the benefits are demonstrated visually. Use this – before/after creatives and live photos of illnesses will help to put pressure on the pain.

The Greek audience is quite ready to spend money on nutra offers, but you need to consider the peculiarities of the mentality. Slowness, economy, craving for visual content, and the desire to look better and care for the family is the main theses that should be used in campaigns.

And how to advance – in the next section!

Offers, sources, approaches

In this section, we figured out the main problems of the Greek audience and showed how to promote the most relevant categories of nutra offers!

Slimming. One of the most urgent problems is the local cuisine, and measured lifestyle often leads to obesity. Revealing clothing and heat provokes users to follow the figure – and you can help them with nutra-offers!

Recommended offer: Delislim. Payout – up to $31, approve – 40%;
Current sources: Facebook;
Working approaches: personal user stories, naturalness, organic weight loss without shocking results (up to 10kg per month), before/after, effortless weight loss.

Joints. The Greeks pay attention to the health of elderly relatives, and the warm climate and changeable weather make the joints one of the most relevant categories of offers!

Recommended offer: Depanten. Payout – up to $30, approve – 42%;
Current sources: Facebook;
Working approaches: motivating user stories about older athletes, the ability to relieve pain and get rid of complications quickly;

Hearing. Another topical issue for older audiences. According to partner reviews, hearing improvement offers are working great right now – we recommend testing them!

Recommended offer: Ottomax+. Payout – up to $30, approve – 45%;
Relevant sources: Facebook, native networks;
Working approaches: personal user blog, recovery story, naturalness, and the ability to restore hearing in a short time.

Prostatitis. Greeks, like any other men, are prone to prostate health problems. This is a stable category of offers suitable for a male audience of 35+.

Recommended offer: Uromexil Forte. Payout – up to $32, approve – 43%;ʼ
Current sources: Facebook;
Working approaches: consultation or interview with a doctor, a medical blog, statements by famous doctors and specialists, and the ability to solve the problem on your own without a visit to the doctor.

Cystitis. This is a common problem among Greek women – high humidity and a favorable environment for developing bacteria affect.

Recommended offer: Uromexil Forte. Payout – up to $30, approve – 52%;
Relevant sources: Facebook, native networks;
Working approaches: medical blog, interview with a doctor, personal blog with a recovery story, instant pain relief, and relapse protection.

Each category works excellently and brings profit to our partners right now. Choose any of them, and if you need help selecting a product, the Everad manager will always help!

What else is worth considering?

There are a few more details and features that you should consider before running traffic to Greece:

Prohibitions. In addition to the classic bans on advertising tobacco, alcohol, 18+, and other similar things, in Greece it is forbidden to advertise products to increase immunity. The rule was introduced after the coronavirus epidemic to protect users – and therefore, it is not worth mentioning a comprehensive increase in exemption on landing pages;
The language is only Greek. It is spoken by 99% of the population, so only Greek should be used in promotional materials. In addition, such creatives will help cut off an irrelevant audience – tourists;
Siesta. From 14 to 16:00 in Greece there is a siesta – a traditional break in hot weather. Turn promotion off for now – the audience is having a siesta with families and is not in the mood for shopping;
Holidays. Holidays in Greece are also customary to spend with family. Turn off the promotion for New Year, Easter, Maslenitsa, May holidays, Christmas, and Independence Day (March 25).

This is all that is worth considering; now, all that remains is to prepare a strategy and take profit from one of the best European GEOs for nutra!

Finally

Greece is a colorful European country, perfect for promoting nutra-offers. Now you know how to work with it – we hope the material will help you prepare profitable fannels!

See you!