What is Crypto vertical in affiliate marketing

Crypto vertical is a vertical in which offers are related to digital finance. Offers can be very different – from investment offers to training courses.

Relatively fresh and unstable vertical with unique specifics. For comfortable work, you must have advanced affiliate skills and know the industry.

Examples and categories of offers

Crypto vertical offers can be conditionally divided into four types:

• Investments. The most popular category of offers – the audience is offered to buy a cryptocurrency or an investment package of a certain company or to give funds for trust management. There are also investments in physical crypto wallets with a balance that are delivered to the client by mail;
• Courses. This category includes any training related to blockchain technologies. These can be trading or investment courses or materials that will help you master a profession in the cryptocurrency niche. Converting such offers is more complex than others;
• Trading. These are offers from exchanges or other trading platforms. The webmaster’s task is to attract a new audience to a specific site so that users make deposits and trade. Most often promoted using welcome offers or “private” channels with signals that you can earn on;
• Auto trading. In this case, the webmaster promotes trading robots that make transactions instead of the user. Passive investment option with higher budget risks.

Depending on the category and specifics of a particular offer, payment models may also change.
Here are the models most often found in this vertical:

• CPA. This is payment for a targeted action, usually for a deposit or purchase. Can be found in all categories of crypto offers;
• CPL. In this case, the webmaster receives a reward for installing applications, registering, and verifying his identity. Rare, relevant for trading;
• Revshare. When working on this model, the webmaster receives a certain percentage of the advertiser’s income. Relevant for investment, trading, and auto trading.

It is also worth mentioning that there are often “black” fraudulent offers in this vertical. For example, investments can work on the principle of a financial pyramid and have nothing to do with cryptocurrencies.

Specificity of the vertical

Cryptocurrencies are a complex and specific vertical. To pour comfortably, you will need: large budgets, knowledge of cryptocurrencies, and the ability to bypass moderation and work with anonymity.

Converting an audience to crypto verticals takes a lot of work. For many users, the blockchain field is on the verge of legality and high technology; people often want to avoid diving into the specifics.

As a rule, the audience of crypto offers depends on the offer’s category. Training is often attractive to educated audiences, digital professionals, and freelancers. Investments are for wealthy users from Tier-1, and trading and auto trading are for those looking for easy money, like in gambling.

Also, cryptocurrencies are prevalent in countries with a backward economy and a depreciating currency, such as Nigeria.

From the point of view of geo – as a rule, they select countries with a high standard of living and education or those regions in which cryptocurrencies are already integrated into everyday life. An example of such geos is India and El Salvador.

Social networks, push notifications, teasers, mailing lists, and advertising in search are used as traffic sources for the crypto vertical. Most sites limit cryptocurrency advertising; therefore, for comfortable work, you need to be able to cloak.

The last thing worth mentioning is that the vertical is almost 100% dependent on the situation in the cryptocurrency market. The dependence is direct – the higher the Bitcoin rate, the more attention and trust the entire industry receives. Accordingly, when the market falls, it becomes much more difficult to convert users.

Pros

• High payouts. Large payouts compensate for low approval and difficulties in conversions. However, it is worth considering that the higher the bid, the more difficult it is to optimize advertising;
• Rate growth conversions. If quotes grow, cryptocurrencies become more popular, and it will be easier to convert the audience to such a wave. However, it is complicated to predict when the trend will begin;
• No hold on some offers. If you work on CPA, you can get paid immediately upon completion of the target action. Relevant for training and some investment packages;
• Variety of offers. You can find a variety of offers – from physical wallets to information products. This makes it possible to get a diverse experience and choose a proposal for specific requests;

Cons

• High entry threshold. You will need large budgets, skills to bypass moderation, experience to access private offers;
• The need for knowledge about the niche. To effectively promote cryptocurrencies, you need to dive into the specifics. The webmaster needs to know how the blockchain and the market work to communicate with the audience in understandable terms;
• Limited GEO selection. In many countries, cryptocurrency is prohibited or is on the verge of legality. The audience will not invest in such high risks;
• Dependence on currency quotes. Conversions directly depend on the Bitcoin exchange rate. If it enters a protracted downtrend, it is easier to change the vertical than to wait for the normalization of the situation;
• Low audience awareness. Many users are not familiar with the mechanics of blockchain and cryptocurrencies; such an audience is almost impossible to convert;
• High check. To ensure large payouts, high checks are placed on offers. It takes a long time to decide on investments for such amounts, and this slows down the turnover of the affiliate’s funds.

Five well-known affiliate programs in the crypto vertical

TrumpYourAds

• Verticals – crypto, finance, nutra;
• Geo – Europe, Asia, Canada;
• Payouts – from $100, no commission, on cryptocurrencies, Capitalist, Wire, Payoneer;
• Chips – almost all offers are private from direct advertisers, and there is advanced help for creative and landing pages from internal media buying.

Aivix

• Verticals – crypto;
• Geo – more than 100 countries around the world;
• Payouts – from $100, 2 times a month, to PayPal, Webmoney, Capitalist, or a card;
• Chips – exclusive promotional materials, private offers, and experienced webmasters are helped with turnover.

Profit pixels

• Verticals – finance, crypto;
• Geo – more than 100 countries around the world;
• Payouts – no minimum amount, once a week for cryptocurrencies, PayPal, Webmoney, Skrill, Payoneer;
• Chips – exclusive pre-landers, own offers, tools based on neural networks.

Moonstar

• Verticals – crypto;
• Geo – the whole world, open geo on request;
• Payouts – from $100 once a week for cryptocurrencies;
• Chips – you can work according to the CPL model and pour on any GEO, transparent and detailed statistics for each lead.

Foxoffers

• Verticals – cryptocurrencies, forex;
• Geo – almost the whole world, the primary vector – Europe;
• Payouts – from $100 once a week. Pay with Webmoney, PayPal, Skrill, Payoneer, cryptocurrencies;
• Chips – ready-made bundles from internal media buying, promotions and gifts for partners, own CC, guaranteed approval.

Conclusion

Crypto is a new, complex, and specific vertical with a high barrier to entry. Not suitable for beginners, but the niche is still developing and highly dependent on exchange rates.