Philippines: global analysis of the region and analysis of TA

We continue the rubric with an overview of countries and today we will tell you about the most populous state in the world. In addition, this is an island country, and the number of its islands is more than 7.5 thousand.

We are talking about the Philippines. In the material, we will consider general data about the region, the mentality and characteristics of the target audience, the best approaches, traffic sources and other aspects that are important to know when running traffic.

We’re getting started!

General information on geo

Let’s start with the statistics:

• Population – 100,981,437 people;
• Territory – 299,764 km²;
• The official languages – English and Filipino;
• Religion – Catholicism;
• Average age – 22.1 years;
  36% of residents are under the age of 15, 60% are between the ages of 15 and 64, 4% are 65 and older;
• Average income – from $400 to $600;
• The most popular site is Facebook, 95% of users have active pages on the site. Also popular blogs are LifeJoufrnal and Tublr.

This is a state with a young audience, which is rapidly developing. The Philippines has been lagging behind in terms of progress for centuries, but now the country is picking up the pace.

In the last 5 years alone, the online presence of Filipinos has grown by 530%. Given the hyper-social nature of Asians and its favorable geographical location, the country is rapidly integrating and mastering digital technologies.

The country is now experiencing a consumer boom – the incomes of the population are growing, but still remain at a low level. Considering the growth rate of the market, the Philippines is becoming one of the most promising geos.

For strategies to be profitable, it is important to understand the habits and mentality of the audience.

Let’s go to them!

Mentality

Filipinos are Asians, active and sociable. They easily keep several tasks in mind, they are optimistic, hardworking and friendly. Here’s what the average Filipino looks like:

Many of the mental habits of the audience depend on the area – the capital of the Philippines is the most densely populated place in the world, but most of the population lives on islands outside of it, and the rhythm of life in different places is different.

But, some features of the mentality are the same for all Filipinos:

• A family. The most important value for any Filipino. Many of them continue to live with their parents until old age, return home from abroad and marry early;
• Children. Large families are common – most Filipinos have more than 5 children, and therefore products for children and pregnant women will be relevant. By age 22, most Filipinos already have 1 or 2 children;
• Poverty. Despite the growth in income, solvency is rising slowly. It affects the need to raise children and support the elderly, as well as developing infrastructure. About 30% of the population are below the poverty line;
• Crime. The country is criminal – corruption and theft are widespread. Even the authorities do not hide their income, and most of the regions are controlled by clans. This affects solvency because most of the country’s resources are concentrated in 3% of the population;
• Job. Filipinos, despite their industriousness, treat work coldly. They will not work through force and, if possible, they will try to avoid everyday work;
• Material values. Filipinos are indifferent to material values. Their goal is impressions, and therefore it is worth focusing on the emotional component;
• Time. Punctuality is not about Filipinos. They can easily be late for a meeting, not show up for work, or spend all the scheduled time on personal conversations. Keep this in mind when working with Filipino specialists;
• Dream. Most of the population gets up early, they wake up no later than 7 am;
• Religion. The population is extremely pious – in every house there are religious attributes, in the cities – churches, and in the minds of the audience – religious principles. For example, Filipinos never get divorced because it is forbidden by Catholicism;
• Education. The population is uneducated – many still think that the earth is flat and cannot do simple calculations in their heads. This means that landing pages should avoid complex wording and use easy-to-read formats;
• Digitalization. Despite the low level of education, Filipinos are digitized guys. According to We Are Social, the average user in the region has over 10 social media accounts;

The rest of the mentality traits depend on their way of life in the chosen region. For example, in Manila, the capital of the Philippines, many city dwellers live on the street. In such slums, getting smartphones or watches is dangerous because anyone can be attacked.

Further from the capital, life is calmer. Crime falls in proportion to population density, and therefore, people live calmer on the islands.

But, even in such places, the audience has several key problems that should be considered when promoting. Let’s consider them in more detail.

Audience issues

One of the main problems to consider when running traffic is poorly developed infrastructure, including medicine. The pharmaceutical industry is almost not developed in the country, which opens up more opportunities for the promotion of nutra.

It is important to take into account the age of the population – the vast majority of users are still young and do not face serious health problems. This is the main reason why it is necessary to take a vector on the sphere of beauty.

This is the demographics of the Philippines

Overweight and skin problems are common user problems that nutra offers solve. Also, given the high population density and the coronavirus situation, vitamin complexes will be relevant.

The mentality from the point of view of the family creates a favorable environment for the promotion of drugs that improve potency. Sex for Filipinos is an important aspect of life, and therefore enlargers are in demand.

Please note that the region has a difficult crime situation. An order may be stolen or simply not delivered, and therefore it is necessary to take these risks into account when developing a strategy.

Despite the fact that the Philippines is one of the leaders in digitalization, Internet outages occur regularly in the country. Check the environment before launching to avoid problems on tests.

Now it’s time to figure out which offers are effective and which products we can solve the problems of the target audience.

What to run traffic?

These offers show the best performance in the Philippines:

Joint Health

Approve: 33%
Payouts: up to $19
TA: M/F 45+
Sources: facebook
Working approaches: Personal Blog

Normalization of blood sugar levels

Approve: 35%
Payouts: up to $19
TA: M/F 40+
Sources: facebook, natives, google
Working approaches: expert article, personal blog

Genitourinary Health

Approve: 45%
Payouts: up to $19
TA: M 40+
Sources: facebook
Working approaches: expert article, personal blog

Cardiovascular health

Approve: 40%
Payouts: up to $20
TA: M/F 40+
Sources: facebook, natives, google
Working approaches: expert article, personal blog

Weight control

Approve: 36%
Payouts: up to $17
TA: F 30+
Sources: facebook, natives
Working approaches: Personal Blog

Skin rejuvenation

Approve: 50%
Payouts: up to $17
TA: F 35+
Sources: facebook
Working approaches: Personal Blog

If you are ready to launch the promotion and you need details, write to our managers, they are ready to advise you and help you develop the funnel.

Best Approaches for the Philippines

The main vector should be taken for family and family values. This is the main part of the life of the Filipinos, and therefore, it is necessary to demonstrate happy families on landing pages and in creatives.

In the content of the landing page, tell us about how the product helped keep the family together and make them happier. Storytelling articles about how a person started having problems with a partner, but found a solution in the form of your product, work well.

Also, it is worth keeping in mind the low level of education and infrastructure problems. The population trusts folk remedies more, and therefore, it is necessary to talk about the natural composition and avoid complex formulations.

You can shorten the sales funnel and focus on the visual component, Filipinos do not like to read and devote more time to videos and pictures than text. This is a general trend that can be seen in everyone, from large companies to local bloggers.

Local blog. Posts with almost no text. Filipinos don’t like longreads.

The next aspect to pay attention to is ease of perception. Do not overload creatives and landing pages with unnecessary information, pack data into lightweight formats. Infographics, charts and comparison tables will simplify the perception and make the material more user-friendly.

Do not forget that when promoting to a female audience, one of the main goals of Filipinos is marriage to a white man.

But to focus on productivity and work is not the best way out, Filipinos pay little attention to work. The same can be said about material values, in the region they rarely worry about money, luxury goods and privileges in society.

Focus on naturalness and family values, work on ease of perception and avoid topics that are unpleasant for the audience.

Traffic sources

We Are Social has released a major 2021 report on user activity on social media. The Philippines took first place in it, and therefore, social networks are the best option for promotion.

The main traffic sources are Facebook, Instagram and Twitter. Due to the hypersocial nature of Asians, the population quickly mastered the sites after a stable Internet appeared in the country.

Also, blogs are popular in the region, for example, Tumblr and Lifejournal, you can advance in them using native integrations with local bloggers.

Another popular traffic source is YouTube. Filipinos are traditionally considered one of the largest consumers of video content. The population spends a lot of time on the site, and therefore it is promising to move through it.

The last source of traffic is teaser ads. The population has recently gone through digitalization and has not yet developed a banner blindness to bright and tantalizing creatives.

Language Features

There are 13 languages in the Philippines that are used by residents of the state and nearby islands. They are extremely similar and are dialects of the same language.

Therefore, it is worth launching campaigns in the Filipino language. Also in the Philippines, you can advance in English, as the population speaks it well and often works abroad.

The best option is to make a landing page with a switch between different dialects and English, this will allow the audience to choose which language to read the landing page in.

Prohibitions

The laws are not rigid, but you need to remember a few little things:

• You can not promote tobacco, alcohol and gambling;
• Drug advertising is prohibited;
• Knowingly false advertising is prohibited;
• You can’t advertise an unhealthy lifestyle.

The government’s advertising policy is soft, it is enough not to deceive users and not to promote deliberately inorganic offers. Otherwise, you can advertise any products, the main thing is that they do not carry harm.

Results

The Philippines is an unusual but extremely promising geo. The country has recently gone through digitalization and is gradually moving out of poverty, capturing the online market. This is a fresh geo, which is experiencing a consumer boom right now, and therefore it is important to learn how to work with it.

The Philippines is not suitable for a beginner due to the abundance of features, but we advise experienced affiliates to master promotion in the region as soon as possible. The market is developing and it is likely that the Philippines will become one of the top geos in the coming years.

We hope that our material will help in the study of such an unusual region.

We wish everyone profit!