The perfect GEO for nutra offers? Portugal!

Portugal is one of the most promising markets in Europe for nutra products. Several key factors align perfectly here: an aging population, high digitalization, and strong trust in natural medicine. This creates a fertile ground for scaling offers with high-profit potential.

The local population — especially those aged 40+ — actively take care of their health, making the market highly attractive for products targeting varicose veins, hearing health, blood pressure, and both women’s and men’s wellness. Social media, mobile internet, and the COD model all work in your favor.

Basic market facts:

• Population: ~10.2 million

• Language: Portuguese

• Currency: Euro (EUR)

• Main channels: Mobile, social media, search engines

GEO advantages:

1. Over 85% of the population actively uses the internet

2. More than 70% of users search for health solutions via smartphones

3. High trust in European brands and organic remedies

Audience profile:

• Age: 35–65 years
• Gender: Mainly women (e.g., for Uromexil), but men are also active buyers of male wellness products
• Spending power: Medium level, stable purchasing power, especially among older audiences

Top-performing offers in Portugal:

The Portuguese tend to address health issues with natural remedies. At Everad, the following offers perform successfully:

• Neoveris – a remedy for varicose veins
• Avg. approve: 53%

Popular among office workers and older people. The issue is worsened by heat, standing jobs, and sedentary lifestyles.

• Ottomax+ – a product for hearing health
• Avg. approve: 49%

Age-related hearing loss is common among those 55+, making up nearly a quarter of Portugal’s population. Often purchased for elderly relatives.

• Tonerin – a product for normalizing blood pressure levels
• Avg. approve: 47%

Over 30% of Portuguese adults have high blood pressure.

• Uromexil Forte – a product for women’s health
• Avg. approve: 46%

Demand is often triggered after swimming, cold exposure, or lowered immunity.

What to consider before launching:

Localization — Portuguese language only! English creatives don’t work

Creative format — real-life photos, people aged 40–60, trustworthy emotional tone

Pre-landers — a must. Use storytelling, doctor tips, or healthcare blogs

COD (cash on delivery) — a trusted and widely used model

Tone of voice — avoid shock tactics and fake promises. Natural and sincere is your trump card

Facts about Portugal:

• One of Europe’s oldest countries, with borders unchanged since 1139

• World leader in cork production — over 50% of corks come from here

• Over 23% of the population is aged 65+

• Home to the westernmost point of mainland Europe

• Coffee lovers who scroll social media during breaks

Holidays:

1. Easter (March–April)

2. Mother’s Day (May)

3. Portugal Day (June 10)

4. Summer season (July–August)

5. All Saints’ Day (November 1)

6. Black Friday (November)

7. Christmas (December 24–25)

Portugal is a competitive and stable GEO for nutra products. With proper localization, adapted creatives, and a focus on key health concerns among older audiences, this market can deliver consistent profits. High approve on Everad offers confirm its potential. Test, scale, and drive traffic smartly with a direct nutra advertiser — Everad.