Retain the user in the first 3 seconds: what really works?

The first seconds of interaction with a video or landing page decide whether the user will stay. Most traffic goes nowhere precisely because of the lack of repeated triggers – small elements that push to action.

Repeated triggers are short visual or text reminders that help keep attention. For example, a light button animation, a repetition of the key message, an interactive element on the landing page.

What works:

• Repeat the key message after 2–3 seconds
• Button animation and tips on the landing page
• Light interactives to attract the user

What kills conversions:

• Long introductions without meaning
• Fashion trends without verification
• Excessive information right away

🎯 The first seconds are your chance to increase EPC. Want to test offers with maximum conversion? See them on Everad.